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I've worked in marketing for 15 years. And spent 4 years at University getting my honors degree in marketing.
That's my entire adult life! I've never done anything other than marketing. I think I need to get out more!
My Background
Prior to Google Ads I was a marketing manager at Westpac. I marketed the banks mobile apps for Westpac and their subsidiaries (St.George, Bank of Melbourne and BankSA).
The bank knew if customers used their apps they were less likely to leave. So the goal was to get more customers using the apps, and make them aware of new app features when they launched.
Before that I worked at Commonwealth Bank. In my first year I increased sales by 65% for the product I worked on.
I worked closely with one of the banks partners – McAfee Internet Security. I ran digital campaigns to promote McAfee products to the banks customers.
I also worked for St.George Bank. I worked in the Brand team with a budget of $4 million per year. I worked on ads for TV, press, online and outdoor media.
I also worked on retail marketing where I managed a $1.2 million budget and ran campaigns that appeared in the banks branches.
Prior to that I worked for GE Money in London. GE provided branded credit card programs for various retail brands. I worked with these brands on marketing campaigns where the goal was to get cardholders to spend more on their cards through special offers, promotions etc.
I also worked for Optus. I worked with their lead agency M&C Saatchi to deliver marketing campaigns that appeared in Optus stores and partners' stores.
Now I use this experience to help me do a better job with the campaigns I run on Google Ads.
It's an amazing platform that can do amazing things for businesses. And I'm just grateful that I'm able to play a part in the success of a variety of businesses in this way.
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