top of page
Hi, I'm Jared Farr
PPC & Search Ads Specialist
Google Ads & Microsoft Ads Manager
I’ve worked in marketing for over 20 years.
And I use everything I've learned to try to help my clients get better results.
My Previous Life
Before this I was a marketing manager at these companies.
Recent Results
Check out some of the results I've got for clients recently.
Covidence’s leads have almost doubled since we started working together 3 months ago.
And they haven’t increased their spending. It’s about the same as it's always been.
Te Pari’s Return On Ad Spend (ROAS) has steadily increased since we started working together 4 months ago. From a average of about 30x, to a high of 56x in Dec.
Here's how their Conversions (which for this client is Leads) have been going.
Agencies I've worked for
New South Wales Clients
Victoria Clients
Western Australia Clients
South Australia Clients
Queensland Clients
No lock-in contracts
I’d rather get you good results, and that be the reason you want to stay!
Direct line to the person who works on your account
If you call or email, I’ll be the person at the other end.
Month-to-month arrangements
Pay monthly. And if you don’t like how it’s going, it’s fine to leave whenever you want.
No harm, no foul, no hard feelings.
Full access to your account
Login whenever you want. And if you don’t have an account I’ll help you set up one that will be yours. I have never ‘owned’ a clients account, and never want to.
I’m not going anywhere
I’m the one you’ll deal with now, 6 months from now, and 2 years from now.
Click fraud blocking
Got a click fraud problem? I can set up click fraud software for you if you like.
I can do Click Cease or PPC Secure.
My monthly reports are in Microsoft Word (gasp!). That’s right, no fancy software for me.
I've tried a bunch of software tools, they all made things look more confusing than they needed to be.
My Industry Experience
Here are some of the businesses I've worked with.
Don't worry too much if your industry is not on this list, I'm sure there is still
a good chance I could help.
Business Type | Client Name |
|---|---|
Bedding | Tanzee |
Building company | Precise Builders |
Buyers agent | Buildup Buyers Agents |
Car removal | Cash For Cars |
Car sales | Auto Fetch |
Change management | Tugboat Consulting |
Demolition | DKL Projects |
Dentist | Marketplace Dental |
Drinks retailer | Sans Drinks |
Education | College of Law, NotesEdu |
Electrical supplier | Fuseco |
Electrician | Telepower |
Fashion | Alf The Label |
Financial advisors | Sandringham Wealth |
Flooring | Trade Flooring |
Food packaging | Great Wrap |
Fuel refunds | Catalyst |
Funeral services | Northshore Funerals |
Garage door repair | Guardian Doors |
Gym | Crunch Fitness |
Health care | Wooltec |
Insurance | CGIB, 1Life |
Irrigation products | Irrigation Express |
Jewellery | Verado |
Labour hire | Remarkable People |
Laundry products | Wear & Repeat |
Lawyer | Gorval Lynch, Oz Property Law |
Livestock equipment | Te Pari |
Painters | Westend Painters |
Pest control | Nationwide Pest Control, Premium Pest Control |
Photography | Caroline Chandler Photography, Chris Gurney Photography |
Physio | 101 Physio |
Plumber | Enterprise Plumbing |
Real estate agent | De Brennan, McConnell Bourn, Rental Results, Location RE |
Shipping/Logistics | World Options |
Software - booking management | Kitomba |
Software - enterprise | GuideMe |
Software - facial recognition | Noah Face |
Software - project management | Tability |
Software - research | Covidence |
Swimming pools | Poolpac |
Telecommunications | Vonnex |
Vehicle finance | Dolbak Finance |
Wildlife products | Kohab |
Window repair | Birkenhead Glass |
I have a number of clients who have got great results with Shopping ads. It doesn't always work for everyone, but if you sell a product online it's definitely worth testing alongside regular Search ads in my opinion.
Performance Max campaigns are the latest invention from Google, and you can incorporate Shopping ads into these.
A lot of people seem to be getting great results from Performance Max. My clients certainly are, and the Facebook groups I follow are full of people raving about Performance Max.
A lot of people are also seeing that their regular Shopping ads are performing worse since Performance Max came onto the scene. So if you've seen your Shopping ads declining it's worth taking a look at Performance Max.
Display ads used to be a great way to waste money. But in the last couple of years, Google’s algorithms have got better and better.
And now display ads work well for a number of my clients.
For example, after chipping away at it, Te Pari are now getting a Return On Ad Spend (ROAS) of about 55-60x for display ads.
There are a lot of businesses who are only do search ads because that's what they have always done.
Some might have tried display ads in the past, and perhaps found it didn't work.
But it's worth thinking about testing it. Google have come a long way in this space and there's a good chance you'll get better results this time around.
Video ads used to be only for big companies, and online gurus telling you to quit your day job.
But now it’s becoming more and more popular with everyday businesses.
I even had one of my dentist clients try it out this year is his local town, and it worked really well.
Another client, Te Pari, are getting really good results from video ads.
This year, they got a Return On Ad Spend (ROAS) of 36x for all their video ads.
That’s better than then 26x they got for their search ads for the year (38% better in fact).
A lot of your Google Ads content can be imported into Microsoft Ads, which makes things a lot easier.
Bing only has about a 4% market share in Australia. So for some small businesses it’s not worth the additional effort and expense.
But if you target major cities, or all of Australia then it might be worth testing.
If you run ads internationally, it’s definitely worth testing. And in many cases the cost is lower than Google.
For example, Covidence run Microsoft ads in 130 countries, and the Cost Per Lead is about 30% lower than Google Ads. This means that for every $1,000 they get 42% more leads from Bing than Google.
bottom of page